Mariya Nurislamova initially built her mark as being a serial entrepreneur within the elegance-tech space. In 2014, she co‑Started Scentbird, a fragrance‑membership assistance pitched since the “Netflix for perfumes.” The platform immediately scaled to about seven hundred,000 month-to-month subscribers during the U.S. and Canada, giving use of 800+ designer scents.

Less than her leadership, Scentbird elevated more than $twenty five million in enterprise capital, participated in Y Combinator, and became successful by 2019, building once-a-year earnings north of $one hundred million with expansion of 45–50% year-more than-yr. Her suggestions—to "start out smaller and by no means quit"—has resonated with quite a few rising business people.

But commencing all around 2018, Mariya introduced a parallel facet to her persona: spiritual Instructor, intuitive, channel, artist, and author. Launching the YouTube channel “This is often Mariya”, she often provides guided meditations, Power‑channeling sessions, and mystical talks centered on chakras, manifestation, quantum acceleration, cosmic beings, and even more. The channel has developed to ~102,000 subscribers and 1,200+ videos, along with her broader presence across TikTok, Instagram, Spotify, and podcasts reaching approximately three hundred,000 followers .

Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin identity—company CEO by day and spiritual Expert by night—not often intersected publicly until mid‑2024. That’s when Business enterprise of Trend spotlighted her beliefs about humanity residing in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of many higher… resources of expertise in 3D planet earth warfare”.

These sights ignited a wave of on-line backlash:

YouTubers for instance Keya’s Globe and Zachary Michael publicly mentioned they would not do the job with Scentbird.

Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and advised followers to ditch Scentbird.

Social networking consumers have been significantly appalled by claims that ailments like cancer or AIDS may be cured in weekly, miscarriage was “a choice,” and physical characteristics (e.g., crooked enamel, hair coloration) held spiritual importance.

Nonetheless, Mariya continues to be resolute. She maintains her spiritual written content is different from her CEO obligations, stating she works by using only “Mariya” in spiritual channels to safeguard Scentbird’s model.

The Power of Duality

Strengths of Mariya’s Method

Reliable Differentiation
Her fusion of corporate achievement and spiritual observe sets her aside—creating a deeply individual brand with pathways into membership, retreats, non-public periods, and guided experiences .

Scale and Strategic Willpower
Scentbird’s regular development underscores her capacity to translate vision into operational fact, whilst her spiritual aspect drives a in the same way expansive articles motor.

Community Depth
The consistency and intimacy of her information—guided meditations, Q&As, and Reside lessons—foster powerful Neighborhood bonds between followers looking for spiritual transformation.

Emerging Hazards & Fractures
Brand name Status Hazard
The spiritual content material has developed unease amongst influencers, consumers, and investors who are unpleasant associating scentbird ceo with these metaphysical narratives .

Articles Liability
Daring wellness promises and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical buyers, or regulatory groups concerned about misinformation.

Cross‑Identity Confusion
When Mariya insists on separating her two worlds, critics argue the identities previously overlap—Specifically via her involvement in Scentbird‑connected content material and sponsorships.

Navigating the longer term
Strategic Alternatives
Compartmentalize
Mariya could maintain a clear boundary—retaining her spiritual identification less than a distinct name and System though keeping Scentbird independent and manufacturer-neutral.

Integrate
By weaving spiritual and wellness aspects into her businesses—for example scent + meditation kits—she could lean into a wellness‑centric model evolution.

Make clear Messaging
Tonal balance—grounding her spiritual content material with guidance disclaimers or scaling back again controversial metaphysical promises—could broaden her attractiveness and minimize friction.

Validation by Reaction
Inspite of backlash, Mariya carries on to grow her spiritual ecosystem—from charging $1,111 glastonbury retreats to $one hundred twenty five,000 private transformational situations, on the net channelling periods at $three,000, and her 2021 e book 72 Keys to Manifestation. Her followers’ constructive Amazon opinions propose her knowledge resonates deeply with lots of seekers .

Closing Acquire
Mariya Nurislamova embodies a unusual modern day archetype: a undertaking-driven CEO having a superior-stakes spiritual alter Moi. Her journey demonstrates broader cultural convergence—in which public figures can simultaneously occupy the worlds of commerce, metaphysics, and cultural commentary.

Scentbird's success attests to her organization savvy.

This is often Mariya demonstrates her capacity to command focus and Develop deep emotional resonance.

The reality clash in between these worlds—sparked by metaphysical pronouncements—poses both equally risk and option.

Whether she amplifies the convergence or draws organization boundaries, Mariya stands in a pivotal crossroads. Her upcoming actions may possibly redefine what it means to be a founder during the spiritual-tech era—layering ambition with authenticity within a manufacturer-new way.